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We launched the 4th Edition of The Book of Resources for Side Hustles!

A comprehensive 227-page guide featuring 70 resources designed to help people launch, operate, and grow side hustles. Most resources are free to download. Updated Monthly, free to subscribers like you.

The curated catalog compiling (ebooks, guides, infographics, and playbooks) across 22 distinct categories to help individuals launch and monetize secondary income streams. More coming in the next edition.

Pages: 227
Cost: Free

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

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